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Friday Video Pick: A Swatch Watch Commercial From 1988!

May 18, 2012 by Kate 4 Comments

1980s Swatch Watch

A still from a 1980s Swatch Watch commercial

Today’s Friday Video Pick comes from the vibrant world of Swatch. This Australian ad features the best of ’80s design…in-your-face colors, quick bursts of flashy geometry, and…a street carnival setting? The commercial is “set” in Vienna, which clearly inspired an Old Word-meets-modern vibe. Attempts to jazz it up with glass block and neon lighting prove quite interesting

I have to say I’ve watched the commercial numerous times, and I couldn’t quite tell you everything that’s packed into this awesome 29-second pop culture explosion. You sort of have to see it to believe it… And the watches are amazing too!

On that note, Enjoy! And Happy Friday!

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Comments

  1. Guest says

    June 5, 2012 at 11:21 pm

    That Swatch is called "Flumotions". I have that same Swatch; had it since 1987. Still works perfectly, and wear it nearly every day. It has a black band that I bought to replace the original multicolored band, because I want to keep the original as mint as possible, so I don't use it. It also has a black Swatchguard 2 on it as well. I love my Swatch!!

    Reply
    • MirrorKate says

      June 26, 2012 at 7:32 pm

      Wow! You hang onto that Swatch! I'm guessing you get lots of compliments. : – )

      Reply
  2. Jan Griffiths says

    July 16, 2013 at 1:51 am

    Yes, I do. I am the “Guest” in the first post. I also have Technosphere, Blue Bay, and Turquoise Bay Swatches, all in perfect working and mint condition. They all have black bands now, because the originals are nearly impossible to find. They all have black Swatchguards on them as well. I love my Swatches!!!

    Reply
  3. Jan Griffiths says

    July 20, 2013 at 12:47 pm

    I also remember the commercial.

    Reply

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Mirror80 is a blog that celebrates the intersection of modern design and retro style. I'm Kate, and I enjoy exploring the look and feel of the "recent retro", with a focus on the late '70s through the early '90s. Welcome to Mirror80. Read More…

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