It’s no secret that Mirror80 is a wee bit obsessed with Swatch Watches! So you can imagine our surprise when we stumbled across a brand spanking new ’80s tribal Swatch on the pages of a fashion magazine. After further research, it seems other ’80s motifs (such as zebra print) are now gracing the Swatch collection! With ’80s fashion motifs once again in full effect, it’s no surprise that Swatch would catch on and bring back a bit of the decade that made them famous!
Today’s Friday Video Pick comes from the vibrant world of Swatch. This Australian ad features the best of ’80s design…in-your-face colors, quick bursts of flashy geometry, and…a street carnival setting? The commercial is “set” in Vienna, which clearly inspired an Old Word-meets-modern vibe. Attempts to jazz it up with glass block and neon lighting prove quite interesting
They are works of art with a wristband. They are slices of ’80s graphic design heaven. They are Swatch Watches, and they’re back! Did you wear two Swatches at once? Did you own a Swatch guard? After all, who needs to see the face of your watch if you can protect it with a neon statement in rubber. The good news: thanks to eBay, Etsy and vendors like SwatchandBeyond.com, you can hunt down the Swatch that got away.
Today we delve into the magic of the Swatch. Did you wear them in stacks on your arms? Did you cover them with neon guards? I still remember occasionally having to move my rubber Swatch guard to the side so I could read the time. But I didn’t care–the guard was cool! To some, these Swiss-made gems may as well have been bangles–collectible fashion statements rather than functional watches. To others, they were the ultimate time-keeping device.