The Hatch by Studio Toogood

The Hatch by Studio Toogood

Earlier this week, I profiled Studio Toogood in an article I wrote for Decoist. This innovative design studio offers a full creative direction and interior design service, spanning brand development to the development of unforgettable interiors. When I came across The Hatch, a project from 2009, I was beyond excited. Truly ahead of their time, Studio Toogood built a “pop-up installation and architectural eatery…inspired by the colors and patterns of 20th century art and architecture.” Let’s take a closer look…

What we see here is a collection of life-sized blocks hand painted and covered in Formica laminate. Bricks, sprinkles, dashes, squiggles, zigzags–the patterns can’t help but evoke Memphis-Milano style.

And we can’t forget about the eatery…industrial lighting and candy-colored benches and countertops beckoned visitors to sit down and get building. Get building? Absolutely!

See the blocks below? Guests were invited to build their own mini modernist buildings, either from their own designs or by copying one of the provided templates. Anyone else seeing the endless possibilities for a classroom, a playroom or child’s bedroom? Or an interactive living area?

Laminate is inexpensive, folks. Maybe it’s time to bring back this material for surfaces all over the home. Thanks, Studio Toogood, for being years ahead of your time and celebrating Memphis-Milano style!