Friday Video Pick: A Swatch Watch Commercial From 1988!

1980s Swatch Watch

A still from a 1980s Swatch Watch commercial

Today’s Friday Video Pick comes from the vibrant world of Swatch. This Australian ad features the best of ’80s design…in-your-face colors, quick bursts of flashy geometry, and…a street carnival setting? The commercial is “set” in Vienna, which clearly inspired an Old Word-meets-modern vibe. Attempts to jazz it up with glass block and neon lighting prove quite interesting

I have to say I’ve watched the commercial numerous times, and I couldn’t quite tell you everything that’s packed into this awesome 29-second pop culture explosion. You sort of have to see it to believe it… And the watches are amazing too!

On that note, Enjoy! And Happy Friday!



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2 Responses to Friday Video Pick: A Swatch Watch Commercial From 1988!

  1. Guest June 5, 2012 at 11:21 pm #

    That Swatch is called "Flumotions". I have that same Swatch; had it since 1987. Still works perfectly, and wear it nearly every day. It has a black band that I bought to replace the original multicolored band, because I want to keep the original as mint as possible, so I don't use it. It also has a black Swatchguard 2 on it as well. I love my Swatch!!

    • MirrorKate June 26, 2012 at 7:32 pm #

      Wow! You hang onto that Swatch! I'm guessing you get lots of compliments. : – )

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